A page of your website,
signup.php, contains a "Sign Up" button. When a user clicks that
button, the signup takes place in the back end of your website, but the URL
does not change; the same page just displays a "thank you for signing
up" message.
If you want to configure the signup as a goal, and the initial pageview of signup.php as the funnel step preceding the goal, how should you capture the "Sign Up" click in Google Analytics?
If you want to configure the signup as a goal, and the initial pageview of signup.php as the funnel step preceding the goal, how should you capture the "Sign Up" click in Google Analytics?
Capture
the "Sign Up" click as an event.
Capture
the "Sign Up" click as a virtual pageview.
Capture
the "Sign Up" click as either an event of a virtual pageview.
You
can't add a funnel to a goal that is based on an event or a virtual pageview.
Each user with a separate
Google account can customize a profile’s dashboard independently of other
users.
True
|
False
|
Which other report can also display in-page analytics?
All
Pages
Navigation
Summary
Content
Drilldown
Entrance
Paths
Without your knowledge, a
developer changed the filename of a critical page on the root of your website from
catalog.htm to guide.htm three months ago and also changed the page
title.
How can you view pageview data only for these two versions of the page over the past six months?
How can you view pageview data only for these two versions of the page over the past six months?
Apply
a rewrite filter to the profile.
Apply
an advanced filter to the table in the Pages report.
Apply
an advanced segment using the Page dimension.
Apply
an advanced segment using the Page Title dimension.
For first-party cookies,
only the website domain that is setting the cookie information can retrieve the
cookie data.
True
|
False
|
For first-party cookies,
only the website domain that is setting the cookie information can retrieve the
cookie data.
True
|
False
|
It's possible to track
inbound traffic from PDF documents using Google analytics by:
creating
an advanced segment with a referral source of "pdf"
creating
an advanced segment with a medium of "pdf"
using
campaign tags on links contained in the PDF
Tracking
inbound clicks from PDFs is not possible in Google Analytics, since there is no
Referrer field in the HTTP request headers for the
The settings for URL
parameters in Google Webmaster Tools affect search engine indexing. URL
parameters excluded in Google Analytics do not affect search engine indexing.
True
|
False
|
A visitor spends two minutes
looking at the landing page of your site without accessing another page and
then leaves your site; Google Analytics may still report the length of this
visit (visit duration) as zero seconds.
True
|
False
|
Google Analytics users
with User access to a profile cannot create advanced segments for that profile.
True
|
False
|
Which of the following
appear as dimensions in Google Analytics reports?
Count
of Visits
Days
Since Last Visit
%
Exit
Average
Time on Page
If you define a custom
report as having a main dimension and a subdimension, you can drill down from a
main dimension value within the custom report to a separate report displaying
the subdimension values for that main dimension value.
True
|
False
|
ou have two versions of
an ad in one of your AdWords campaigns. The title of both ad versions is
"Discount Vacation Rentals"; the difference is in the body of the two
ad versions.
You can distinguish between the two ad versions by applying Ad Content as a secondary dimension in the AdWords Campaigns report.
You can distinguish between the two ad versions by applying Ad Content as a secondary dimension in the AdWords Campaigns report.
True
|
False
|
You have recently
incorporated into your website some specialized CSS styling that displays
differently in different browsers.
Going forward, how can you track the number of pageviews that pages receive by browser type (Chrome, Firefox, etc.)?
Going forward, how can you track the number of pageviews that pages receive by browser type (Chrome, Firefox, etc.)?
View
the Browser & OS report.
Apply
a secondary dimension to the Pages report.
Apply
a profile filter.
Apply
an advanced segment.
What is the minimum path
length displayed by default in the Multi-Channel Funnels > Top Conversion
Paths report?
1
2
3
4
Google Analytics
automatically generates another variation of the UA number for each New
Property and each profile that you create.
True
|
False
|
You have two websites:
tshirtsred.com and tshirtsgreen.com.
For each website, you have a Google Analytics account. To get statistics about traffic sources with AdSense revenue, you want to integrate your Google AdSense account with these two Analytics accounts.
Because your AdSense login is also an Administrator on these Analytics accounts, you are able to link the two GA accounts under the Google Analytics Properties in AdSense.
For each website, you have a Google Analytics account. To get statistics about traffic sources with AdSense revenue, you want to integrate your Google AdSense account with these two Analytics accounts.
Because your AdSense login is also an Administrator on these Analytics accounts, you are able to link the two GA accounts under the Google Analytics Properties in AdSense.
True
|
False
|
For a Google Analytics
goal, the conversion rate should normally be higher than the funnel conversion
rate indicated at the bottom of an associated Funnel Visualization report.
True
|
False
|
You have the Google
Analytics tracking code installed in your template for your production website.
However, the tracking is also working on dev.companysite.com and
stage.companysite.com. You want to exclude those development sites from your
Google Analytics profile, only tracking the production environment on
www.companysite.com.
How can you keep Google Analytics from recording pageviews in the development and staging environments?
How can you keep Google Analytics from recording pageviews in the development and staging environments?
Choose
"A single domain" as the "What are you tracking?' option on your
profile's Tracking Code page.
Apply
an include filter to your profile based on hostname.
Apply
an include advanced segment to your profile based on hostname.
You
don't need to take any special steps. If the Google Analytics tracking code is
configured for www.companysite.com, that's the only version of the domain that
will record pageviews.
Any user with
administrator access to a Google Analytics account can rename or delete the
account, whether or not that user created the account originally.
True
|
False
|
On your home page, you
implement Event Tracking with the following parameters for playing a
Video:
_gaq.push(['_trackEvent', 'Video', 'Play', 'Introduction to the site']);
This video starts playing automatically when a visitor loads this page in her browser.
Which of the following metrics can you expect to see in the Landing Pages report for this page?
_gaq.push(['_trackEvent', 'Video', 'Play', 'Introduction to the site']);
This video starts playing automatically when a visitor loads this page in her browser.
Which of the following metrics can you expect to see in the Landing Pages report for this page?
Zero
pages per visit
00:00:00
average visit duration time
Zero
percent new visitors
Zero
percent bounce rate
Clicks
on Javascript links are not counted.
You
can't apply any advanced segments.
The
only metric available is Clicks.
The
report merges multiple links pointing to the same page into a single value; you
can't see the breakdown.
What should you apply to
the Referral Source report to view visits by source by country?
Additional
Metric
Secondary
Dimension
Advanced
Table Filter
Advanced
Segment
One browser can store
multiple instances of the Google Analytics cookies.
True
|
False
|
From an email campaign
that does not include campaign parameters in the incoming links, clickthroughs
to your website may be counted as direct traffic in Google Analytics.
True
|
False
|
Unlike Google Analytics,
Google Webmaster Tools does not primarily measure human activity on your
website.
True
|
False
|
Which report displays
number of visitors who visit your website and then take more than one day
before returning and converting?
New
vs. Returning
Frequency
& Recency
Engagement
Time
Lag
In addition to the
profile that you're viewing while creating a custom segment, you can select
other specific profiles to assign the custom segment to within all Google
Analytics accounts that you have access to.
True
|
False
|
Which of the following
statements regarding direct traffic in the Goals and Multi-Channel Funnels
reports is true?
A
more recent direct visit overrides a previous non-direct visit as a source for
Goals and is also recorded after a visit from a nondirect source for
Multi-Channel Funnels.
A
more recent direct visit does not override a previous non-direct visit as a
source for Goals and is not recorded after a visit from a non-direct source for
Multi-Channel Funnels.
A
more recent direct visit overrides a previous non-direct visit as a source for
Goals but is not recorded after a visit from a non-direct source for
Multi-Channel Funnels.
A
more recent direct visit does not override a previous non-direct visit as a
source for Goals but is recorded after a visit from a non-direct source for
Multi-Channel Funnels.
The asynchronous version
of the Google Analytics tracking code is designed to:
run
multiple commands in the _gaq object
make
pages render faster in the browser
ensure
that the page does not load before API calls are made
make
sure the tracking code is executed before the page is loaded in the browser
True
|
False
|
Your website has three
different purchase confirmation pages depending on the delivery option
chosen:
/confirmation-regular
/confirmation-expedited
/confirmation-free
You have set up a URL Destination goal and specified the Goal URL as:
/confirmation
Which Match Type would allow all three confirmation pages to count toward this goal?
/confirmation-regular
/confirmation-expedited
/confirmation-free
You have set up a URL Destination goal and specified the Goal URL as:
/confirmation
Which Match Type would allow all three confirmation pages to count toward this goal?
Head
Match
Regular
Expression Match
both
Head Match and Regular Expression Match
neither
Head Match nor Regular Expression Match
How can you distinguish between pageviews on the two subdomains while still keeping the report data integrated for the two subdomains?
Search
and Replace filter based on Request URI
Search
and Replace filter based on Hostname
Advanced
filter based on Request URI and Hostname
Advanced
segment based on Hostname
What is the monthly
pageview limit for a website in Google Analytics?
1
million
5
million
10
million
50
million
Which dashboard
feature(s) could you use to share your dashboard view for the month of March?
Share
Dashboard
Email
Export
Email
and Export
display
Operating System horizontally as an additional dimension
display
more types of metrics against the Browser dimension than those defined in the
default Data table view
display
Browser and Operating System as two vertical dimensions and Screen Resolution
as an additional, horizontal dimension
aggregate
data across multiple values for the Browser dimension
The __utma cookie expires two years after a user's last visit to your website, and not necessarily two years after the cookie's creation date.
True
|
False
 |
Which of the following
conditions could cause your own domain to appear within your referrers?
You're
using 301 redirects.
You
haven't installed the tracking code on all pages of your site.
Visitors
resume activity on your site after a period of inactivity.
Some
of your URLs include "www" and some do not.
After you have linked
Google Webmaster Tools with Google Analytics, which of the following Google
Webmaster Tools data is available in Google Analytics?
organic
search impressions by keyword
duplicate
page titles
broken
links detected by Googlebot
internal
links spidered by Googlebot
What is the unique
visitor count?
A
duplicate-free count of cookies tracking visits to a website profile over a
specified period of time.
The
sum of all visits to a website profile over a specified period of time.
The
average number of visits to a website profile by a user over a specified period
of time.
The
count of visits per user to a website profile over a specified period of time.
Which of the following
can appear as metrics in Google Analytics reports?
Pageviews
Page
Depth
Average
Page Load Time
Average
Visit Duration
A visitor to google.com enters “life and career coach” as the search phrase, sees your ad, and clicks through to your website.
Where in the Advertising > AdWords reports can you see "life and career coach" and all other search phrases that matched "life coach" and drove traffic to your website?
In
the Keywords report, select Matched Search Query as the secondary dimension.
In
the Matched Search Queries report, select Match Type as the primary dimension.
In
the Matched Search Queries report, select Keyword as the secondary dimension.
D.
In the Matched Search Queries report, select Match Type as the primary dimension
and Keyword as the secondary dimension.
Your affiliate campaign
on whiteshirt.com ended six weeks ago.
In the Multi-Channel Funnels > Assisted Conversions report, you still may be able to display conversion assists from whiteshirt.com for conversions that occurred on your site this week.
In the Multi-Channel Funnels > Assisted Conversions report, you still may be able to display conversion assists from whiteshirt.com for conversions that occurred on your site this week.
True
|
False
|
Which of the following
options would be considered best-practice for placement of the Google Analytics
tracking code on a medium-to-large-sized website?
Include
the tracking code in individual non-HTML files such as PDFs.
Include
the tracking code in one or more page templates that are used to construct
pages on the server.
Include
the tracking code in a server-side include file that is incorporated into all
pages.
Store
the tracking code for each page individually in the database, and pull the
tracking code into the page along with the other page assets.
At which level in Google
Analytics do you create goals?
Account
Profile
Web
Property
Campaign
You have admin access to
a Google Analytics account. Which of the following conditions is required for
you to provide one of your business associates with read-only access to the
account?
Your
business associate must have a gmail address.
Your
business associate must have a Google account.
Your
business associate must already have admin access to another Google Analytics
account.
You
must select one or more specific profiles to grant your business associate
read-only access to.
You have admin access to
a Google Analytics account. Which of the following conditions is required for
you to provide one of your business associates with read-only access to the
account?
Your
business associate must have a gmail address.
Your
business associate must have a Google account.
Your
business associate must already have admin access to another Google Analytics
account.
You
must select one or more specific profiles to grant your business associate
read-only access to.
A basic table filter
allows you to filter only by specific dimension values. An advanced table
filter allows you to filter by dimension and metrics.
True
|
False
|
